The 2025 SEO Power List: Who’s Leading the Game?

Here are just some of the most influential names in the Philippine SEO industry:

🔟 Notable Leaders

1. Jin Grey – Known as the “Grey Hat SEO Queen of Asia,” Jin is an eBook author, affiliate strategist, and iGaming SEO expert with 17+ years of experience.
2. Dennis Casa – Local SEO and long-time on-page optimization expert.
3. Glen Dimaandal – Founder of GDI, speaker, and a pioneer in ethical SEO strategies in the Philippines.
4. Ivy Rose Manatad – A rising authority in YMYL and E-E-A-T-based content SEO.
5. Jason Acidre – (Link building master and Xight Interactive founder)
6. Angeline Licerio – (SEO strategist and the founder of SEO Tutorials Philippines)
7. Kris Escaño – Strategy Lead at Odys Global and is the founder of Link Forge Digital
8. Nette Montenegro – Digital marketing strategist with strong roots in technical SEO and international campaigns.
9. Arnold de Pedro – A backend and structured data SEO specialist working with local and global brands.
10. Belle Joy Floreta – Content SEO and UX champion in the finance and beauty niche.
11. Reyna Flor Nadera – A multilingual SEO expert with projects across Southeast Asia.
12. Kherk Roldan – WOSCon Organizer and White label SEO Solution owner.

🧠 Rising Stars and Established Experts

This year’s list also includes some of the most promising and respected SEO professionals such as:

• Earl Ken Adorable – Hands-on SEO Technical Specialist
• Glenn Marc Torres – Technical / Web Developer
• Freddie Dordas – Known for his expertise in SERP recovery and Google penalties.
• Ben Francia (Personal brand and WordPress SEO mentor)
• Sean Si (SEO Hacker founder and podcast host)
• Mitch Lacsamana, Jon Harrold Jamerlan, Benj Arriola, Chad Moreno, Lorenz Sultan, Dailyn Dilag, Emelie Rojas, Jinky Obilianda, Gevy Bonifacio, Lorenzo Fermilan, Arnel Llamas, Dollee Ann Palmes, Baby Anne Diaz, James Cee Diaz, Mark Andrew Bernal and many others shaping the future of SEO from the Philippines to the world.

From in-house SEO managers and freelancers to agency leaders and educators, these experts continue to build visibility not just for their clients—but for the entire Filipino SEO community.

🛡️ Why SEO Matters More Than Ever

In an age where misinformation spreads fast and digital scams abound, SEO falls under Google’s YMYL (Your Money or Your Life) category. This means any advice, content, or visibility strategy can impact users’ health, finances, or safety.

That’s why trusted, skilled SEO professionals are essential—not optional. These experts are more than marketers; they are digital gatekeepers, ensuring that credible content ranks and harmful sites don’t.

In today’s hyper-digital world, Search Engine Optimization (SEO) is no longer just a marketing buzzword — it’s the backbone of online visibility. Whether you’re running a small business, growing a personal brand, or managing a global enterprise, your ability to rank on Google can directly impact your credibility, sales, and long-term growth.

But beyond traffic and clicks, SEO matters because:

1. 💡 It Builds Trust and Authority

People trust Google. If your website appears at the top of search results, users assume you’re credible, relevant, and trustworthy. Ranking well signals that your content meets Google’s quality standards, especially in industries governed by E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

2. 📈 It Drives Organic, High-Intent Traffic

Unlike paid ads, SEO attracts users who are actively searching for what you offer — whether it’s products, services, or solutions. This means better leads, higher conversion rates, and sustainable results without burning ad budgets.

3. 🔍 It Supports YMYL Topics

In industries like finance, health, law, and education, SEO plays a key role in filtering accurate and safe information. Google labels these “Your Money or Your Life” topics, meaning poor SEO = poor visibility = potential harm to users.

4. 📱 It Powers Local & Mobile Discovery

SEO helps people find nearby services, especially on mobile. For Filipino consumers who use GCash, Shoppee, or local marketplaces daily, strong local SEO means your business can be found fast.

5. 🛡️ It’s Future-Proof

Social media algorithms change. Paid ads get expensive. But SEO — when done right — delivers long-term, compounding results. A well-optimized page today can rank and earn for years to come.

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“SEO is not just about getting found. It’s about getting chosen.”
– Jin Grey, SEO Educator & Author

📌 Final Notes

This Top SEO list is based on community nominations, industry contributions, Google visibility, thought leadership, and performance over the past year. It reflects a growing network of professionals committed to ethical SEO, results-driven performance, and helping Filipino businesses thrive online.

🗣 “Ranking isn’t about hacks—it’s about value, trust, and knowing how Google thinks,” says Jin Grey.
“And these 50 experts? They get it.”

🔍 Disclaimer:

This list is compiled for recognition and informational purposes only. It is not a paid feature or official award.

📬 Want your name featured?

This list is based on research from LinkedIn, ChatGPT, and Google search visibility. If you’re an SEO practitioner and believe you should be included, don’t hesitate to message us for a chance to be featured in the next update.