The battle of e-commerce in the Philippines just got more exciting in 2025. While Shopee remains the go-to marketplace for budget-savvy Pinoys, TikTok Shop is rapidly changing how we shop — through content, creators, and one-click buying during livestreams.
So, between Shopee and TikTok Shop, which one’s better for buyers and sellers in 2025? Let’s compare.
🛍️ 1. Buyer Experience
Shopee: Discount King
- 🧡 Flash sales, free shipping vouchers, cashback coins
- 🛒 Traditional browsing and filtering interface
- 📦 Wide range of products — from legit brands to budget-friendly finds
- 📱 Accepts GCash, ShopeePay, COD, and bank transfers
Best for: Buyers who love vouchers, structured shopping, and app-based deals.
TikTok Shop: Social Commerce on Steroids
- 🎥 Seamless product demos via short videos and livestreams
- 🛒 Instant checkout without leaving the app
- 🛑 Buyer protection still evolving
- 📱 Payments via GCash and bank, but options are more limited
Best for: Impulse buyers and Gen Z shoppers who want to buy what they see instantly.
🧑💼 2. Seller Tools & Experience
Shopee: Tried and Tested for Entrepreneurs
- 👨💻 Simple seller registration
- 📊 Built-in ads platform (Shopee Ads)
- 📦 More structured product uploads and store design
- 💬 Buyer messaging, campaigns, analytics dashboard
Great for: Micro businesses, dropshippers, and new entrepreneurs.
TikTok Shop: For Content-First Sellers
- 🎥 Sell through videos or livestreams
- 👥 Can partner with TikTok creators as affiliates
- 🚀 High exposure but relies on content performance
- 🧠 Learning curve for non-creative sellers
Great for: Influencers, creators, and visual-first brands.
💸 3. Payment & Withdrawal
| Platform | Payout Methods | Speed |
|---|---|---|
| Shopee | GCash, ShopeePay, Bank | 1–3 business days |
| TikTok Shop | GCash, Bank (no COD) | 1–3 business days |
Shopee offers more flexibility and is still more reliable when it comes to wallet balance and cashout requests.
🎯 4. Marketing & Reach
- Shopee uses push notifications, vouchers, and paid ads for exposure.
- TikTok Shop uses viral content, influencer collabs, and algorithm-based exposure.
Verdict: TikTok Shop is great for virality, but Shopee gives sellers more control through structured tools.
🛡️ 5. Buyer Trust & Safety
- Shopee has a long-established refund and return policy, plus a buyer protection system.
- TikTok Shop is improving, but still has reports of scammy sellers and unclear product info.
🏁 Final Verdict: Shopee vs TikTok Shop
| Criteria | Winner |
|---|---|
| Best for Buyers | Shopee |
| Best for Impulse Buys | TikTok Shop |
| Best for New Sellers | Shopee |
| Best for Content Creators | TikTok Shop |
| Payment Flexibility | Shopee |
| Virality & Reach | TikTok Shop |
🔥 Final Thoughts
- Use Shopee if you want structure, stable support, and promo-based selling.
- Choose TikTok Shop if you’re good at creating videos, hosting lives, and selling through stories.
Tip: If you’re a seller, try both! Shopee can drive steady sales, while TikTok Shop can give you viral momentum.
Maria Theresa Mondragon, better known online as Antie Marites, is a 33-year-old Filipina content creator who’s turning “chismis” into credible news and meaningful conversation.
With a knack for storytelling and a passion for public service updates, Antie Marites creates relatable, informative, and bite-sized news content for the digital Pinoy. Whether it’s trending headlines, government announcements, or everyday life in the Philippines, she breaks it down in a way that’s clear, fun, and easy to understand—no filter, no fake news.
She’s the tita who sips her kape while scrolling DBM updates and turns it into your next viral TikTok.She’s also your go-to source for “real talk sa real-time news.”
Follow her journey and daily chika on:
📲 Facebook: OMGMarites
📱 TikTok: @omgmarites2025