Jake Ejercito Calls Out Influencer for Filming Minor Without Consent, Emphasizes Privacy

Jake Ejercito, a prominent Filipino actor, recently addressed an incident involving influencer Crist Briand, who filmed his 13-year-old sister, Ellie Ejercito, without her consent. The video showed Ellie visibly uncomfortable, sparking a wave of concern over privacy and influencer responsibility. Following Jake’s public appeal, the video was removed, but the issue raised important questions about privacy rights and ethical content creation online.

Unauthorized Filming of Minor Sparks Controversy

On May 30, 2025, the unauthorized video featuring Ellie Ejercito circulated on social media, leading Jake Ejercito to speak out. The influencer failed to obtain permission before recording, disregarding Ellie’s discomfort. Jake emphasized that influencers must respect personal boundaries, especially when minors are involved, and urged followers to report the content to protect privacy (source: Jake Ejercito’s Instagram).

Jake Ejercito’s Call for Respect and Privacy Online

In his statements, Jake Ejercito highlighted the importance of consent and ethical behavior among influencers. He warned against “clout-chasing” at the expense of someone’s privacy, particularly children. Jake’s posts serve as a reminder to content creators about the need to balance popularity with respect for others’ rights in the digital space.

Considering Legal Action Against Influencer Crist Briand

Jake also revealed that he is exploring legal options to address the privacy violation. The Philippine Data Privacy Act of 2012 protects individuals from unauthorized use of personal images, especially minors. This legal consideration underscores the seriousness of privacy breaches on social media and the responsibilities influencers carry (source: Philippine Privacy Act).

Influencer Crist Briand’s Past Controversies and Apology

Crist Briand has previously faced criticism for controversial posts, including disrespectful content related to Apollo Quiboloy. After the recent backlash concerning Ellie Ejercito’s video, Briand issued a public apology and deleted the video to mitigate further damage to her reputation (source: News outlet).

Public Reaction and the Importance of Influencer Accountability

Social media users widely supported Jake Ejercito’s defense of his sister’s privacy. The incident sparked a broader conversation about the ethical responsibilities influencers must uphold, particularly regarding consent and the privacy of minors. Many emphasized the need for stricter standards and respect within content creation communities (source: Social media responses).

Why Privacy and Consent Matter in Social Media Content Creation

With the rise of influencer culture and viral content, obtaining explicit consent before filming or sharing anyone’s image is essential. This is especially true when minors are involved, as they are more vulnerable to exploitation. Respecting privacy not only protects individuals but also strengthens the credibility and trustworthiness of content creators.

Protecting Minor’s Privacy in the Digital Age

Jake Ejercito’s response to the unauthorized filming of his sister serves as a strong reminder for influencers and content creators to prioritize privacy and consent. As social media continues to expand its reach, responsible and ethical content creation remains crucial to safeguarding individual rights—particularly those of minors.