Who Is the Modern SEO Content Writer in the Philippines in 2025? Meet Ivy Rose Manatad – An EEAT & YMYL SEO Expert in the Philippines
When it comes to creating content that ranks, converts, and builds trust, one name is steadily rising in the Philippine SEO community: Ivy Rose Manatad.
You may know her simply as “Ivy”—but in 2025, she’s more than just a name. She’s a Modern SEO Content Writer from Davao City, a trusted EEAT-focused blog writer, and a fast-growing authority in the world of YMYL SEO content strategy.
From Teacher to SEO Thought Leader
Before she was optimizing search visibility, Ivy was shaping young minds as a Licensed Professional Teacher (LPT). But her passion for writing and tech led her to the freelance world—where she discovered SEO and never looked back.
Fueled by curiosity and mentorship from top SEO expert Jin Grey, Ivy transitioned into digital marketing with a clear mission:
To help brands connect with people—ethically, clearly, and effectively.
Today, Ivy merges her teaching background with SEO strategy, making her an ideal content partner for YMYL (Your Money, Your Life) niches, where clarity and credibility are critical.
What Is EEAT and YMYL in SEO?
If you’re serious about ranking in Google in 2025, you need to understand two essential concepts: EEAT and YMYL. These aren’t just buzzwords—they’re the backbone of trustworthy, high-ranking content.
What is EEAT?
EEAT stands for:
- Experience – Have you personally used or encountered the topic you’re writing about? First-hand experience matters.
- Expertise – Are you knowledgeable in your niche? Can your content be trusted by readers (and Google)?
- Authoritativeness – Do other websites, experts, and sources recognize you as a credible voice?
- Trustworthiness – Is your content accurate, honest, and transparent? Are you a legit source?
In short: Google uses EEAT to decide if your content deserves to rank. Especially in sensitive topics, it looks at who’s writing, why they’re credible, and if readers can trust them.
What is YMYL?
YMYL means “Your Money or Your Life.”
This refers to topics that directly impact someone’s:
- Finances (e.g., investing, budgeting, crypto)
- Health (e.g., skincare, medical advice, mental wellness)
- Safety (e.g., legal help, online security)
- Life decisions (e.g., job searches, education, parenting)
Because YMYL topics can affect a person’s well-being, Google holds them to higher EEAT standards. If your content could influence real-life decisions, it better be factual, helpful, and written by someone who knows what they’re talking about.
Why EEAT & YMYL Matter in 2025 (Especially for Freelancers & Brands)
Whether you’re a business, a coach, or a freelancer—it’s no longer enough to just add keywords and hope for traffic.
To win in search:
- You need proof of knowledge
- You need to show real-world experience
- You need content that builds trust
And that’s exactly what Ivy Rose Manatad delivers.
Co-Author of “Trust Me, I Rank: The EEAT Guide You Didn’t Know You Needed”
Ivy recently co-wrote her first eBook with Jin Grey, diving deep into EEAT principles—the same signals Google values for ranking trustworthy, helpful content in finance, health, legal, and life-impacting niches.
Her goal?
To help business owners, freelancers, and marketers write with purpose and authority in an AI-saturated world.
What Makes Ivy Different?
She’s not just writing for Google—she’s writing for growth, trust, and results. Ivy brings these strengths to every project:
- ✅ Clear SEO Writing – Service pages, blogs, and landing pages that balance keywords and conversion.
- ✅ On-Page & Off-Page SEO – From schema and site speed to outreach and backlinks.
- ✅ Grey-Hat Link Building – Smart, strategic backlink tactics that drive domain growth.
- ✅ Lead Generation Content – Optimized calls-to-action that guide readers to results.
- ✅ SEO Ads Management – Support for Google Ads and Facebook campaigns.
- ✅ Admin Support – Task tracking, reporting, and smooth client coordination.
Who Ivy Works With
She’s helped startups, ecommerce brands, agencies, and local businesses in the Philippines, Australia, the U.S., and Singapore grow their digital presence.
Whether you’re a fintech founder, a wellness coach, or a real estate broker, Ivy adapts her voice and strategy to match your goals—and your audience.
Why Clients Love Working with Ivy
“She doesn’t just do the task—she thinks about the business.”
“No ghosting. No fluff. Just consistent, high-quality content.”
“Ivy feels like a partner, not a freelancer.”
She’s reliable, organized, and has a rare ability to make SEO strategies feel simple—even for non-techie clients.
Ivy’s Core Values
- Honesty & Transparency – No overpromising, no shortcuts.
- Lifelong Learning – Always evolving with Google’s updates.
- Collaboration – Working with clients, not just for them.
- Detail & Discipline – Every piece of content is crafted with care.
Connect with Ivy Rose Manatad
Looking for a trusted SEO content writer in the Philippines with real experience in EEAT and YMYL strategy?
Ivy’s your girl.
📱 WhatsApp: +63 926 865 2331
📧 Email: ivyross.sseo@gmail.com
🔗 LinkedIn: Ivy Rose Manatad – SEO Specialist
Work with someone who understands content, context, and conversion.
Ivy Rose Manatad isn’t just creating content—she’s building authority online, one ethical SEO win at a time.
Maria Theresa Mondragon, better known online as Antie Marites, is a 33-year-old Filipina content creator who’s turning “chismis” into credible news and meaningful conversation.
With a knack for storytelling and a passion for public service updates, Antie Marites creates relatable, informative, and bite-sized news content for the digital Pinoy. Whether it’s trending headlines, government announcements, or everyday life in the Philippines, she breaks it down in a way that’s clear, fun, and easy to understand—no filter, no fake news.
She’s the tita who sips her kape while scrolling DBM updates and turns it into your next viral TikTok.She’s also your go-to source for “real talk sa real-time news.”
Follow her journey and daily chika on:
📲 Facebook: OMGMarites
📱 TikTok: @omgmarites2025